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Has 2020 knocked you around a bit?! Don't worry, pretty much every business owner is feeling the same way and we truly are in this together. Learn how to create connection with your audience online with some of our great video training below...
ARE YOU STRUGGLING KNOWING HOW TO MARKET IN THESE STRANGE TIMES?
Now isn't a time of DOOM AND GLOOM... think more like PIVOT AND INNOVATE!
Nobody knew how serious this pandemic was going to get. We are living in unprecedented times. BUT, it has meant that people are craving connection and authenticity more than ever, and when you master connection marketing and move into an online space, you can survive these challenging times a lot better.
The marketing methods we teach aren’t silver bullets, they’re rock solid strategies that carry you right through any kind of economy. I'm living proof of this going 20 years strong and always evolving, and so are my clients.
Even if things are going GREAT in your business (and I hope that it is!), you still benefit from understanding better the 5 great marketing strategies that helps you to get really clear about who your business is serving, and how you can stay top of mind with them.
When the economy goes into a tail spin like it is now, it’s an awesome time for confident businesses to really consolidate their position in their industry and be the most active and visible. When most of your competition are going quiet because of fear, you can be the brand that has a solid message, a great offer and really establish your brand as being strong and the brand of choice.
In the video we share 5 strategies that are all about strengthening your position. And they’re not just the latest online methods that everybody is using. We take a really good look at two of my favourite methods of reinvigorating your sales, and that is creating really meaningful content that people actually act upon, and strategic alliances. You can literally double your business overnight if you have a great strategic partnership with the RIGHT person or business.
Here’s a cheat sheet to access the parts of the video if time is of the essence, although we know that all of the content is good!
intro
10.20 – TIP 1 – CREATE A STRATEGY –
Are you unique? Niche target audiences. Client pain and solutions.
21.00 – TIP 2 – CREATE A PACKAGE –
Reinvigorate old quotes, customers and your database.
29.15 – TIP 3 – QUALITY CONTENT –
Amplify and become an epic storyteller. Strong lead magnet.
49.55 – TIP 4 – VIDEO IS ESSENTIAL –
80% of the content online is now video.
51.25 – TIP 5 – STRATEGIC ALLIANCES –
Collaborate. Piggyback off other people’s databases.
Why does your business need to be creating regular, good content?
Because content builds relationships.
Relationships are built on trust.
Trust drives revenue.
And content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s just that most people aren’t doing it well.
In fact, they’re doing it really awful and actually harming their brand. Switch onto any platform and you can see some pretty solid evidence of this!
And the other strategy we are teaching on ways to build your business with minimal financial investment is to:
• Re-connect with past contacts, suppliers and clients
• and the power of strategic alliances
We have an awesome strategy to show you how to figure out WHO is a great strategic alliance partner for your business, and how to create a WIN/WIN relationship with them to really drive more leads to your business.
We’ve been using these methods successfully for over 20 years in my agency, and we’re really excited to share it with you.
Time to get in touch?!
Melissa
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CONNECTION MARKETING HUMANISES THE MARKETING EXPERIENCE, SO IT DOESN'T FEEL LIKE MARKETING.
As humans, we are all hard-wired to connect. It's in our DNA. In this digital age, we have never been more connected and yet so isolated. CONNECTION MARKETING bridges that gap.
“You CONNECT by investing your time, being generous with ideas, and sharing experiences. You do not connect by trying to gain people’s approval by being false or creating noise just to get attention.
True connection feels AUTHENTIC. When you’re being your true self and your goal is to help, your marketing never feels like selling, and you can never be copied.”
Melissa Robson
Want to Learn More About the CONNECTION MARKETING Online 8 Week Program?
For the first time ever this course is available to EVERYONE, not just the business owners that can afford one to one consulting. The business environment is changing and it's getting harder to win new clients. If you are serious about your business you need to check this out.
Our mission is to positively impact 1,000,000 business owners with CONNECTION MARKETING and change the face of business.
Technology on its own doesn't make us connected... showing up authentically and with a desire to do good things in the world through your business and personal brand does.
Want to be part of the Connection Movement and stay up to date with what we're doing? Our course is now open with the special 'thrive' package offer. If you want to hear more from us, please share your details.
